When it comes to business, social media is no longer optional. It is the easiest and most effective way of reaching your audience. However, using social media for business can be daunting…
As a social media marketing agency, we thought we would share some of the benefits of social media for businesses!
4.2 billion people are active social media users across the globe so if you’re not using social media for business, you’re missing out on a fast, cheap and effective way to reach A LOT of people! Furthermore, you can gain valuable insights into your customers and grow your brand.
Humanise your brand
One of the main key benefits of social media for business is the ability to create human connections. People love people so we strongly encourage our clients to show their faces! Introduce your followers to the humans who make up your company and share their stories. Additionally, show existing customers who are using your services or benefitting from your products.
Social media is the best place to get real. Realness is authenticity and that creates trust. Trust, in turn, builds marketing interest and generates new business.
Increase Brand Awareness
83% of Instagram users say they discover new products on the platform. With over 50% of the world’s population using social media, platforms such as Facebook, Instagram and Twitter are the perfect places to reach new and highly targeted potential customers. Your Story can research your target audience and produce imaginative and effective Facebook & Instagram Ads that will benefit your business and bring customers to you.
Keep in Mind
70% of people on social media log into their accounts AT LEAST once per day and many people admit to checking social media multiple times per day. Do you dare look at your phone usage? At Your Story, we keep it turned off, it’s our job after all! 🙂
By keeping your business active on social media, you can connect with people every time they log in. Keep your posts entertaining, informative or interactive and your followers will enjoy seeing your business in their feed. This, in turn, keeps you at the forefront of their mind.
If all the above sounds overwhelming and time-consuming, why not think about working with a social media marketing agency such as ourselves to make life easier for you?
We offer social media set-up and management and Facebook/Instagram Advertising to tell your companies story and raise your brand awareness. Contact us today to find out more!