With a heap of enthusiasm and zero knowledge, HomeLife Financial Solutions Ltd were ready to get started on TikTok to tap into the younger generation and potential first-time buyers. HomeLife knew to just stick to what they know best, mortgages and protection, and get the specialist support to make sure a TikTok launch was done well. Naturally, the first ask was to Claire Sutherley from We Are Wakefield, and her immediate response was ‘What’s Your Story’. After five weeks of videos and the launch well and truly underway, the team of women across the two businesses sat down to review the TikTok analytics and the success of the launch. Rebecca from “Whats Your Story’ opened with a comment on the enjoyment of exercising her creativity on a one-off project and was thrilled that there had been over 11k views in the first month. The launch has been a complete success, and it has provided the springboard needed to understand how to navigate the TikTok platform and create engaging video content. A huge thank you to Kathy, Libby and Becka, it has been an absolute pleasure to work with the “Whats Your Story’ team and we would highly recommend using them!
